A few clients
and how we helped them…
Since working with Media Waypoint we have seen our e-commerce business go from strength to strength. By redesigning areas of the website, reviewing the check out process and managing our online marketing campaign, Media Waypoint has not only made our website more profitable, but also brought to the table valuable expertise in online marketing.
Steve Yates Director, My First Bike
The facts and figures.
- Increased website conversion rate from 1.25% to 5.0%
- 73% increase in orders year on year
- 65% increase in visitor numbers year on year
- 380% increase in sales during the promotional period
My First Bike sell a range of balance bikes and accessories designed to help children learn the fundamental skills needed to ride a bike. Sales on the website were dropping, so My First Bike approached us to see what could be done.
By carefully analysing the web statistics, we identified early on that visitors were struggling to use the checkout process and as a result were leaving the website without making a purchase. In order to optimise the customer conversion rate, we streamlined the checkout process, removed unnecessary obstacles and introduced link selling pages. This led to an increase in conversion rate, and also an increase of 10% in the average order value.
Once the conversion rate was up to an acceptable level, we then turned our attention to driving more visitors to the website. Working closely with My First Bike, we built and implemented a highly targeted AdWords campaign and also increased the search engine ranking.
We then implemented seasonal promotions through the website. Our latest campaign resulted in a 380% increase in sales during the promotional period - the most successful campaign ever run by My First Bike.
Being a small business it’s important for us that we keep control of our marketing spend and get maximum return on investment. Media Waypoint understand this need perfectly and have put together a successful social media and AdWords campaign that has exceeded my expectation and met the brief perfectly. Media Waypoint continue to manage my online marketing and I don’t hesitate in recommending them.
Mark Morris Founder and owner - Bumblebeez
The facts and figures.
- Increased website conversion rate from 3.0% to 5.5%
- 100% increase in orders year on year
- 90% increase in visitor numbers year on year
- 83% increase in calls from AdWords
Bumblebeez are a family-run flower business based in Cheltenham that sells flowers through their shop and website. Bumblebeez approached Media Waypoint with a simple objective – to increase sales on their website.
First of all, we reviewed the website and began benchmarking current activity which helped us to identify changes that needed to be made to increase the conversion rate. Working with the existing web agency, we quickly implemented these changes.
Keeping sales in the local area was important to Bumblebeez, so we then put together an AdWords campaign that only targeted customers within a certain catchment area.
We soon identified that a large number of people preferred to order their flowers over the phone, so we used telephone tracking to record the success of our campaigns. Through this we were able to give valuable data to Bumblebeez on how to plan more effectively for busy periods of trade.
Finally, we set about creating and managing a Social Media strategy that would allow Bumblebeez to stay in contact with their customers and to build brand loyalty. This included everything from running competitions to encouraging customers to upload pictures of their beautiful flowers. As a result Bumblebeez has a strong Social Media presence, giving the brand and company a more personal face.
Media Waypoint have completely re-worked our Google AdWords and SEO strategy, with outstanding results across the board and a reduction in our investment. Always on hand to advise and make the necessary changes to keep us on top, I can’t think of a better digital marketing partner.
Director – Abbey Leisure Furnishings
The facts and figures.
- 20% increase in conversions
- 10% increase in visitor numbers over the last 5 months
- 56% increase in calls
- 60% increase in call duration
Abbey Leisure Furnishings supply contract furniture to the leisure and healthcare sectors and employ a small sales team to deal with the leads generated via the website. Abbey were already using AdWords to promote their website, but were unhappy with their campaign’s performance and asked us to take a look.
Managing an AdWords campaign properly requires a deep understanding of the technology along with experience in campaign management. Our digital managers can identify where money is being wasted on poor performing keywords or adverts and will ensure that not only the campaign is streamlined and working efficiently, but also that the website itself is working with the campaign. It was this relationship between the campaign and the website which we addressed first, giving Abbey more visitors for less investment and as a result increasing their return on investment. We also re-worked their campaigns to better reflect their product and service offering, all of which increased overall performance and delivered better results.
Our ongoing work with Abbey means we are able to ensure that the campaign remains relevant and continues to deliver a high volume of qualified visitors to the website.
We have also implemented telephone tracking on the website which enables Abbey to build a comprehensive list of contact details for their clients, as well as helping them to identify emerging markets and geographic activity hotspots.