Here’s what we do
and how we do it…
How do I get onto the first
page of Google
Search Engine Optimisation (SEO)
One of the questions we are most frequently asked is ‘how do I get onto the first page of Google?’ Well, investing in Search Engine Optimisation is a good start. In basic terms, SEO allows potential customers to find your website more easily, thus driving more traffic to your site.
There are many ways to optimise a website, from looking at whether it’s technically built to be search engine friendly, to whether it includes strong link building and the right key words and phrases that will rank your website above the competition. Using specialist SEO tools, we will analyse your website and identify areas that can be developed to improve your websites SEO performance and ultimately gain a higher ranking in the search engines.
Get all of this right and you will ‘organically’ move up the search engine rankings, not just with Google, but all the major search engines. However, things don’t stay still for long on the web and we will continue to monitor your SEO rating and make changes where necessary to keep you at the top.
Pay Per Click (PPC)
Paid for listings, or PPC adverts, appear in the shaded box area at the top of search results and down the right hand side. Often used in conjunction with Search Engine Optimisation, this is like giving your website a little boost to get it onto the first page of Google and other search engines.
A good PPC campaign starts by looking at the keywords and phrases being used by people trying to find your website. From this we can create PPC adverts and advert groups which will ensure that your website is more visible to your target audience.
It’s called Pay Per Click for a reason – you only pay when someone clicks on your advert and goes through to your website. That’s why it’s essential to make sure that your advert is completely on target – you don’t want to pay for unwanted clicks.
How much you pay for each click is up to you, but there’s some strategic bidding going on behind the scenes! We have sophisticated tools that help us to analyse how much you should be paying while also uncovering which keywords are most relevant to your website – getting this balance right will enhance your position and make it more cost effective for you in the long run.
How do I convert more visitors
Conversion Rate Optimisation (CRO)
It’s all very well having an all-singing, all-dancing website that’s at the top of the search engine listings, but if it’s not enticing visitors to make a sale or an enquiry, improvements can be made. At the end of the day, your website is there to make you money, whether it’s from online sales or a buy-in to the services you offer, and Conversion Rate Optimisation looks at how best to do this.
Firstly, it’s about analysing how well-designed the website is. Using the latest web analytics software we can asses a site’s performance by mapping a customer’s journey around your site to see which areas need improving. Poor navigation and difficult to find information can all result in sluggish results.
Secondly, it’s about understanding consumer psychology and knowing what makes a customer tick. As experienced marketers, we’ll assess and test your sales copy to unearth the reasons why visitors may or may not make a sale from your website. Even the smallest change could have a huge impact in converting more visits to sales.
Want to know more? Why not give us a call on 01242 224315 and talk tech with one of our digital marketing managers…
How do I stay in touch with
So you now have customers flowing into your website and your conversion is through the roof, but it doesn’t end there – keep in touch!
A social media presence enables you to stay in touch with your customers in a way never available before. Twitter and Facebook, for instance, provide you with a vehicle to engage with customers who may not be reached by traditional marketing methods, it can also help them to promote your business and share the love of your product and services. So, whether you want to talk to prospective clients and consumers, manage your reputation online or become a voice on key issues relating to your industry – social media, when executed correctly, can achieve this.
We work with clients to help them understand the impact social media can have on their business, and advise them how to harness opportunities by creating a social media strategy which runs in synergy with their overall marketing plan.